Object numberM2012/041:003
CreatorJohn J. Hilton Pty. Ltd.
DescriptionAdvertising material for John J. Hilton Pty. Ltd. This material is a leaflet showing two young women in Hilton dresses. On the inside the leaflet tells on the top: "Your Hearts Desire is a Hilton Garment" and on the bottom: "beacause I am in love with my Hilton frocks. Beautiful colours! Unusual designs! They make me the best dressed girl in town and the prettiest girl at the party. This Parade shows you only a fraction of the wonderful range of Hilton's. So, look for the Hilton label in every better shop. For - what more can your heart desire in a frock?"
John Hilton was one of Sydney’s most successful fashion manufacturers. His success in Australia had its roots in a small town near Bratislava, where the parents of Gyula Heitler depended on his help in their general store. Here he learned how to buy and sell. Arriving from Europe in 1947, Gyula changed his name to John J Hilton and worked for his sponsor Alexander ‘Gigi’ Schwarz at Olympia Fashions, a dress shop in Pitt Street. Together with his elder brother Emil he started a business manufacturing ladies knitwear.
Adopting the trading name, John J Hilton, they looked around for what Australia might not have in fashion and decided to focus on women in their mid-twenties and older, offering them elegant frocks at a fair price. The dresses would be durable and not likely to go out of fashion quickly. He made up a slogan ‘It’s a Honey, It’s a Hilton’. The business grew to 100 employees. With showrooms around Australia and representatives in Paris, New York and London, John J Hilton was one of the first to export Australian fashion to Japan, as well as to Singapore, Hong Kong, Canada and United States. A pioneer in the use of wool in women’s dresses, John J Hilton was the recipient of fashion awards, including the Australian Wool Award.
John Hilton was one of Sydney’s most successful fashion manufacturers. His success in Australia had its roots in a small town near Bratislava, where the parents of Gyula Heitler depended on his help in their general store. Here he learned how to buy and sell. Arriving from Europe in 1947, Gyula changed his name to John J Hilton and worked for his sponsor Alexander ‘Gigi’ Schwarz at Olympia Fashions, a dress shop in Pitt Street. Together with his elder brother Emil he started a business manufacturing ladies knitwear.
Adopting the trading name, John J Hilton, they looked around for what Australia might not have in fashion and decided to focus on women in their mid-twenties and older, offering them elegant frocks at a fair price. The dresses would be durable and not likely to go out of fashion quickly. He made up a slogan ‘It’s a Honey, It’s a Hilton’. The business grew to 100 employees. With showrooms around Australia and representatives in Paris, New York and London, John J Hilton was one of the first to export Australian fashion to Japan, as well as to Singapore, Hong Kong, Canada and United States. A pioneer in the use of wool in women’s dresses, John J Hilton was the recipient of fashion awards, including the Australian Wool Award.
Production placeAustralia
Object namepamphlets
Materialpaper
Dimensions
- width: 210.00 mm
height: 210.00 mm
Language
- English
Credit lineSydney Jewish Museum Collection, Donated by Jeffrey Hilton