Sydney Jewish Museum Collection | Details | 'It's Leisuremaster or nothing'

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Actions Displays	'It's Leisuremaster or nothing' Remove from selection Add to selection Object numberM2012/045:001 Title'It's Leisuremaster or nothing' DescriptionA shield shaped point-of-sale advertisement for Leisuremaster. It depicts the rear of two couples drinking at a bar; one is wearing Leisuremaster clothing, the other is wearing only underwear. The slogan at the top reads: ‘It’s Leisuremaster or nothing..’. This item was donated by Dr. Sue Tobias, daughter-in-law of Bernard Tobias, the co-founder of Leisuremaster. Born in Poland, Bernard migrated to Australia in 1949. He and his business partner, Stefan Einhorn, were among the first to begin importing material from Hong Kong. The slogan on this item was conceived in the 1970s in the wake of the musical Hair; it made a significant impression on Australian advertising at the time. Even after the company closed its doors in the 1980s, Bernard Tobias continued to work tirelessly for Jewish communal causes. Production placeSydney, New South Wales, Australia Production date 1969 - 1979 Subjectclothing, schmattes, rag trade, commercial art Object nameposters Dimensions width: 135.00 mm height: 165.00 mm Credit lineSydney Jewish Museum Collection, Donated by Dr Sue Tobias

Object numberM2012/045:001

Title'It's Leisuremaster or nothing'

DescriptionA shield shaped point-of-sale advertisement for Leisuremaster. It depicts the rear of two couples drinking at a bar; one is wearing Leisuremaster clothing, the other is wearing only underwear. The slogan at the top reads: ‘It’s Leisuremaster or nothing..’.

This item was donated by Dr. Sue Tobias, daughter-in-law of Bernard Tobias, the co-founder of Leisuremaster. Born in Poland, Bernard migrated to Australia in 1949. He and his business partner, Stefan Einhorn, were among the first to begin importing material from Hong Kong.

The slogan on this item was conceived in the 1970s in the wake of the musical Hair; it made a significant impression on Australian advertising at the time. Even after the company closed its doors in the 1980s, Bernard Tobias continued to work tirelessly for Jewish communal causes.

Production placeSydney, New South Wales, Australia

Production date 1969 - 1979

Subjectclothing, schmattes, rag trade, commercial art

Object nameposters

Dimensions

Credit lineSydney Jewish Museum Collection, Donated by Dr Sue Tobias

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