Номер объектаM2012/045:001
Название'It's Leisuremaster or nothing'
ОписаниеA shield shaped point-of-sale advertisement for Leisuremaster. It depicts the rear of two couples drinking at a bar; one is wearing Leisuremaster clothing, the other is wearing only underwear. The slogan at the top reads: ‘It’s Leisuremaster or nothing..’.
This item was donated by Dr. Sue Tobias, daughter-in-law of Bernard Tobias, the co-founder of Leisuremaster. Born in Poland, Bernard migrated to Australia in 1949. He and his business partner, Stefan Einhorn, were among the first to begin importing material from Hong Kong.
The slogan on this item was conceived in the 1970s in the wake of the musical Hair; it made a significant impression on Australian advertising at the time. Even after the company closed its doors in the 1980s, Bernard Tobias continued to work tirelessly for Jewish communal causes.
This item was donated by Dr. Sue Tobias, daughter-in-law of Bernard Tobias, the co-founder of Leisuremaster. Born in Poland, Bernard migrated to Australia in 1949. He and his business partner, Stefan Einhorn, were among the first to begin importing material from Hong Kong.
The slogan on this item was conceived in the 1970s in the wake of the musical Hair; it made a significant impression on Australian advertising at the time. Even after the company closed its doors in the 1980s, Bernard Tobias continued to work tirelessly for Jewish communal causes.
Место изготовленияSydney, New South Wales, Australia
Дата 1969 - 1979
Темаclothing, schmattes, rag trade, commercial art
Наименованиеposters
Размерность
- width: 135.00 mm
height: 165.00 mm
Кредитная линияSydney Jewish Museum Collection, Donated by Dr Sue Tobias